As an avid car guy, amateur racer (more like racer wanna-be) and on track driving instructor, the news yesterday that NASCAR wants to put the rubbin’ back in racin’. Call me a racing purist, but isn’t racing all about building and running the fastest car? I know, I know its all about the ratings and [...]
Filed under: Car Guy by David Phillips
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Brand (or branding)…perhaps the most misused terms in modern small biz (SMB) marketing. Do you know what the definition of branding is? Care to take a guess? Anyone?
Okay, I’ll bail you out with one of the best definitions I’ve seen. It comes from Marty Neumeier straight out of the pages of “ZAG.”
“A Brand is a [...]
Filed under: Marketing, Marketing Tips by David Phillips
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