PRstore | Winston Salem

Brand (or branding)…perhaps the most misused terms in modern small biz (SMB) marketing.  Do you know what the definition of branding is?  Care to take a guess?  Anyone?
Okay, I’ll bail you out with one of the best definitions I’ve seen.  It comes from Marty Neumeier straight out of the pages of “ZAG.”
“A Brand is a [...]

Let’s start with an example:
Prospect walks into PRstore
Prospect: Can you create a brochure that matches my shiny new website?
PRstore: Sure.  Let’s look at your website…do you have a hi-res logo file?
Prospect: You mean, like a JPEG?  Sure!
PRstore: Well…a JPEG is a small file.  It works well for the web and is great for email [...]