What THEY say it is…
Brand (or branding)…perhaps the most misused terms in modern small biz (SMB) marketing. Do you know what the definition of branding is? Care to take a guess? Anyone?
Okay, I’ll bail you out with one of the best definitions I’ve seen. It comes from Marty Neumeier straight out of the pages of “ZAG.”
“A Brand is a [...]